Guide to art dealers and galleries

How to start and run a Commercial Art Gallery 
​by Edward Winkelman (2nd edition 2018)

Rated an average of 4.4 out of 5 stars by 44 customer reviewsThe blog became a book! Originally published in 2009, this book is essentially written for people wanting to become gallery owners. However, it’s also very helpful for artists who want to research and understand:

  • what a contemporary commercial art gallery does
  • how it functions
  • how to approach them


Paperback: 256 pages | Publisher: Allworth Press;
1st Edition: Publication date: July 14, 2009
2nd Edition: Publication date: 13 Nov. 2018

NEW! Selling Contemporary Art: How to Navigate the Evolving Market
by Edward Winkleman (published 2017)

Rated an average of 4.6 out of 5 stars by 6 customer reviewsThis is a book about selling art from the art dealer’s perspective and is a must read for those wanting to understand the contemporary art market. It examines how the art market changed betweeen 2008 and 2015. Sections cover:

  • The rise of the art fair
  • The rise of the mega gallery
  • New online competition
  • Models of post–brick-and-mortar art dealing
  • Art dealers as art fair organizers
  • Collaboration in a new era

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